Seems Google's TV venture is paying little dividends. World's top computer mouse maker Logitech's recent rough fourth also mirrored Google TV's dismal sales. Logitech's Revue Google TV set-top box and periphery devices, such as Revue-optimized webcam, managed to generate a measly $5 million in sales in the last quarter.
The number is far below expectations. For, in the previous quarter, Logitech reported Google TV product sales of $22 million, and forecasted to sell another $18 million in the just-announced quarter. The company missed the estimates by more than 70 percent. The plunging Google TV sales are also reflected by a 28 percent rise in inventory as reportedly revealed by Logitech.
Logitech has been a partner of the search giant since it unveiled Google TV in May 2010. The Revue set-top box went on sale in October 2010.
Despite the poor sales, Logitech remains optimist on Google TV. It's CEO Gerald P Quindlen reportedly told investors that he remains "enthusiastic about Google TV." The company also said that it plans to scale back marketing for the Revue set-top box.
According to some, Google has still not delivered on the software that promises to make Google TV interesting, which is its Android SDK for Google TV. The SDK is expected to be launched at the company's forthcoming developer conference in May. However, many believe that it should have accompanied Google TV's launch in October 2010.
Logitech, which also makes speakers, webcams and keyboards, issued a profit warning last month, citing weakness in its retail division in Europe, the Middle East and Africa.
Quindlen said that he expects sales to rise about 10 percent to $2.6 billion for the year ending in March 2012, less than some analysts were expecting.
The company, based in Switzerland and Fremont, California, called the fourth quarter that ended on March 31 a "disappointing conclusion" to 2010.
Logitech is shifting away from its traditional mouse and keyboard business for PCs to equipment for tablets.
The number is far below expectations. For, in the previous quarter, Logitech reported Google TV product sales of $22 million, and forecasted to sell another $18 million in the just-announced quarter. The company missed the estimates by more than 70 percent. The plunging Google TV sales are also reflected by a 28 percent rise in inventory as reportedly revealed by Logitech.
Logitech has been a partner of the search giant since it unveiled Google TV in May 2010. The Revue set-top box went on sale in October 2010.
Despite the poor sales, Logitech remains optimist on Google TV. It's CEO Gerald P Quindlen reportedly told investors that he remains "enthusiastic about Google TV." The company also said that it plans to scale back marketing for the Revue set-top box.
According to some, Google has still not delivered on the software that promises to make Google TV interesting, which is its Android SDK for Google TV. The SDK is expected to be launched at the company's forthcoming developer conference in May. However, many believe that it should have accompanied Google TV's launch in October 2010.
Logitech, which also makes speakers, webcams and keyboards, issued a profit warning last month, citing weakness in its retail division in Europe, the Middle East and Africa.
Quindlen said that he expects sales to rise about 10 percent to $2.6 billion for the year ending in March 2012, less than some analysts were expecting.
The company, based in Switzerland and Fremont, California, called the fourth quarter that ended on March 31 a "disappointing conclusion" to 2010.
Logitech is shifting away from its traditional mouse and keyboard business for PCs to equipment for tablets.
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